tea

Mastering the art of tea can take a lifetime, but understanding a few simple but important aspects of tea can be crucial to the appreciation of tea. Some of the…

Putting on the kettle and brewing up a cuppa sounds simple doesn’t it. It’s not – not because it is complicated – but because most people just don’t take the…

Fears of global recession have corporate planners scurrying to improve their financial prospects, mainly by cutting costs. The snappily titled programmes that are the outcome of these are obviously intended…

One of the pleasures of a family business is that we have an opportunity of emailing, writing, exchanging cards and communicating generally with our customers. Each week several hundred communications…

Watte, our Single Region and Single Estate Teas beautifully present the reasons for enjoying tea ‘in three senses’. For those who did not read my earlier post on this, they…

We can only watch with amusement the proliferation of tea ‘inspired’ cosmetics, beverages and foods. But this has to take the cake. IFF is a respected company, but their reference…

The story behind your cup of tea is a fascinating one, for it is infused with art, history and dedication at every stage from hand picking the tender leaves through…

The June 2008 issue of ‘The Director’ Magazine of the IoD, included a well researched feature on the subject of CSR. It was to me, an informative, yet bewildering overview…

Life has become a compromise – in tea, it is a compromise (for most brand owners) between profit and quality, with quality losing out unfortunately. Ultimately though the power to…

Enter any retail store today, other than maybe a luxury boutique, and a series of ‘special offers’ compete for your attention. This was always a strange phenomenon in relation to…